- Take a look at who you are following on Twitter, and have a bit of a clear out. Get rid of dormant accounts, bots, spammers and the like. While your follower numbers will go toward the score you achieve, the quality of those followers and your level of engagement with them is actually far more important.
- If you are genuinely trying to cultivate an image as an influencer, have some focus. Decide what it is you are trying to be perceived as an expert in and cut your cloth accordingly in terms of the content you create and share as well the kinds of people you share it with. But don’t fall into the trap of creating a social media walled garden. If your tweets, and other content, are only picked up by your colleagues you will never achieve any meaningful amplification and your social media echo will be exactly that – just an echo.
- Tweet often, but not too often. Sorry, you’re on your own as far as working out what on earth that might mean in terms of actual frequency. But clearly spamming the Bejebus out of everyone is more likely to cost you followers in the longer term, while letting the cobwebs settle won’t help your cause much either.
Having seen my own Klout score leap by almost 20 points since early June I feel pretty confident that some of this works. Even if I’m not entirely sure I know what I mean by “works” in this context.
I’m not advocating any kind of obsession with one’s online influence score. But the issue of who wields influence online isn’t likely to go away soon, so why not take an interest in the factors that determine the way in which others perceive how influential you are, and the part you can play in it.